Introduction
Casting Announced
Filming Begins
Prequel Toy eWarsi
Fox Has The Force
The Phantom Menace
Trailer A
Toy Fair
Trailer B
Phantom Fan Sites
Strict Terms
Star Wars Celebration
Toy Rush
Advance Ticket Sales
Early Charity Screenings
New Technology
Unprecedented Media Coverage
Critical Reviews
Marathon Lineup
Menacing Expectations
North American Box Office
International Box Office
Piracy
Merchandise Sales
Charity Release
Beyond the Theaters
Epilogue